Capturing Nonprofits

Corporate Capture of Nonprofits

How billionaires influence nonprofits.

Logan Campbell

April 16, 2024

For over 25 years, the nonprofit Marine Stewardship Council (MSC) has been fighting for sustainable fishing practices. Founded by the World Wildlife Fund (WWF) in conjunction with Unilever, the MSC is the largest fisheries ecolabeling organization in the world.

According to its website, the MSC “encourages responsible fishery management and sustainable fishing practices to protect the future of fishing communities, preserve ocean ecosystems, and ensure seafood is available to everyone, always.” About one-fifth of the global marine wild catch is subject to the MSC certification process. The nonprofit has certified nearly 50,000 retailers as selling certified, sustainably fished seafood.

When a fishery is certified by the MSC, its product’s packaging is stamped with a signature blue fish label. This label indicates the fishery fishes only from healthy stocks that are sustainably managed and minimizes their impact on other species in the wider ecosystem.