Gender Equity Consumerism

Beauty is Pain. For Gender Equality.

Shao Chang

December 27, 2023

“The Future is Equal.” But not the present. 

In 2019, the Gap Kids line featured T-shirts that promoted equality. But this equality comes at a price: £2 more for girls. The previous year, Swarovski launched its own “The Future Is Equal” campaign on International Women’s Day, sending this message via Twitter: 

Swarovski believes that The Future is Equal and acknowledges that in order to advance gender equality, support is needed from all sides to spark positive change. We take equality, diversity and inclusion very seriously, with an emphasis on addressing gender equality. has since been taken down.